IT Milk: entry

DKNY, Phat Farm, Vanity Fair… They do it all. There’s a company called PepperjamSearch.com in Wilkes-Barre, Pennsylvania that does affiliate program and search engine marketing.

It’s hard to see how successful or talented the company is because all their work is operating in the background. For example, their major service is Pay-Per-Click Advertising.

Have you heard of Google Adwords and Yahoo Sponsors? Those are the text ads you see in search results and on the sidebars of many websites. PepperjamSearch manages the whole she-bang and accelerates traffic and business for the companies they promote.

Kristopher Jones, the CEO of Pepperjam, is a graduate of Penn State University. Probably due to his alumnus status, his company is tightly affiliated with Penn State: Jones is part of the Department of IST at Penn State Wilkes-Barre; the Director of IT at Pepperjam is a graduate of Penn State Hazleton; and they recently hired my classmate as a part-time intern.

Mr. Jones, on his company profile page, calls himself “one of the top internet marketing experts in the world.” I try to keep up with the latest in search engine optimization and internet marketing with icons like Aaron Wall, Michel Fortin, and Brad Fallon, and I have never heard of the name Kristopher Jones. But his client list commands much more power than a tentative online reputation.