By the way, what the speaker meant by “technology push” is creating a product that you believe is groundbreaking but the market isn’t really ready for. You’ll have a hard time “pushing” the technology into people’s faces to try to get them to adapt it.

Incredible idea.. or real business?
Start with the money. Look for an existing marketplace where there is “pain” and find a solution.
OK, but again, what if there isn’t a market currently for what you do, because if your idea is truly revolutionary, there isn’t one. So, do you quit?
If you don’t have the technical know-how, find an inventor who can provide the solution
BS - but if it your idea, you ARE the inventor, the other guy is just product development.
Get the problem statement right and everything else will fall into place
OK, if you idea is an existing problem solver, but not if it is a market maker
When pitching a product, seasoned entrepreneurs do not mention the product first; instead, they pitch the problem and the market before even mentioning the product
You knew this already I hope.
Technology push is not the way to go
What the f**k did they mean by that?
You can find the right product by just being observant and finding the pain
Ok, again if you are solving an existing problem.
Another way to find a product is to do something better, fast, cheaper
Ok
Invention by analogy: SmartPack.com used experiences in the hospital to create a horse feeding business.
Ok
Don’t expect to succeed on the first time out
Why not? Don’t go in expecting failure, then you will do a half-assed job.
If you want higher rewards, take more risks
Duh
Failure is god as long as you learn from them
Failure is never good, but you might as well learn…what else are you going to do.
Disclosure is 99% of the ethical problem
What?

Marketing and sales for early stage companies
Facebook apps are a great case study
Make it so users can easily refer friends
Use users as advertisers
Selfish spread: users are more likely to adopt a product when a friend tells him or her about it
Make users curious
People buy solutions to problems and needs (can also be perceived need
Market may be huge but focus must be specific. Focus on the people who KNOW they have the problem
Don’t agree. Most people don’t know they have a problem.
Find the channel of least resistance
Dumb, isn’t that where all the competition will be, too?
What are you selling?
Basic
Who are you selling to?
Basic
Why should they buy from you?
Basic
How to sell it to them?
Basic
When will you sell it?
As soon as some one pulls out their wallet thats when.
Building the team
Pick invstors who will bring experience, contacts, ideas, and a desire to be involved
You will probably not have the luxury of PICKING your investors. They pick you if your lucky (or maybe not lucky)
Outsource what you can, especially high-quality lawyers
BS - Avoid lawyers for as long as you can. Outsourcing costs money and you have none. Do everything you can yourself for as long as you can.
Embracing change = success
YES!!
Management team evolution: a) growing faster = stay, b) growing with = challenge, c) growing slower = fired
To grow your team: 1) define your exit strategy, 2) mentors, 3) support, 4) management team
Whatever. Start the company.