IT Milk: archive

When I joined the Google Online Marketing Challenge, I immediately thought of college students/pay-per-click masters like Paul at UberAffiliate who have the potential to totally ream the competition. But Paul’s case is different and fortunately this guru is already disqualified from the Gomcha (Google Online Marketing CHAllenge). Paul is the same age as I am, […]

I’ve always wanted to use MediaWiki for a website, and I finally launched a site called Tontine Book with it. MediaWiki is the famous open-source software that powers Wikipedia, and it is undoubtedly the most powerful wiki software available. I love the concept of creating huge content websites through user collaboration. Compare this to the […]

Here are some basic tips to score points with the judges for the Google Online Marketing Challenge.

Structure your campaigns and ad groups according to product lines and themes.
Use relevant and specific ad text for your keywords
Use calls to action such as “order now”
Use negative keywords to improve your click-through rate
Utilize the Report Center to help […]

Today, we have Cisco Systems visiting us to see what our college is all about. This is also an opportunity for IST students to learn how Cisco manages to recover from extreme disasters such as Hurricane Katrina. Cisco’s Network Emergency Response Vehicle (NERV) is currently parked at the west end of the IST Building. The […]

Rob Shedd just launched the PSU Startups blog. The PSU Startups blog is complementary to the Lion Launch Pad initiative, and it’s supposed to serve as a communication medium for Penn State students interested in entrepreneurship. Rob has invited numerous people involved with entrepreneurship to write as guest bloggers, including me, so it should be […]

The Google Online Marketing Challenge involves thousands of schools competing against each other from all over the world. These participating schools can register their teams at the Google Online Marketing Challenge Network to meet and discuss progress/strategies with their competition.
The shortened word for the Google Online Marketing Challenge is Gomcha. Gomcha is an academic […]

We met with a panel from Lion Launch Pad to pitch our business idea. If we qualify, we will either become a full member and get desk space at Lion Launch Pad, or we will become an associate member. An associate member has all the benefits of association with Lion Launch Pad (which is mainly […]

I have a Citi Diamond Preferred Card (I’m only telling you this because I do not recommend it), which I’ve been using as my main credit card since I opened it in July. I’ve been using it to rack up Adwords charges on it as well as pay my monthly rent.
Recently, Citi sent me a […]

As I was brainstorming a new website concept, I started to research possible names. I thought of many good names, but the .com domain names were already taken for all of them. Not surprised? It’s getting to a point where even ridiculous combinations of words and random combinations of characters are registered by people for […]

A friend just notified me of the Idea Pitch Competition at Penn State. This event is hosted by the Smeal College of Business and the Farrell Center for Corporate Innovation and Entrepreneurship.
Not only is the Idea Pitch Competition great practice for courting investors about a groundbreaking business idea, but there are also cash prizes. Unlike […]