Here are some basic tips to score points with the judges for the Google Online Marketing Challenge.
- Structure your campaigns and ad groups according to product lines and themes.
- Use relevant and specific ad text for your keywords
- Use calls to action such as “order now”
- Use negative keywords to improve your click-through rate
- Utilize the Report Center to help you monitor your ads’ performance
- Make sure your keywords are active by increasing the quality score — improve the quality of keywords, ads, campaigns, and landing pages
- Create multiple variations of ad text to test what gets the best click-through rate
- Don’t duplicate keywords across ad groups
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