When I joined the Google Online Marketing Challenge, I immediately thought of college students/pay-per-click masters like Paul at UberAffiliate who have the potential to totally ream the competition. But Paul’s case is different and fortunately this guru is already disqualified from the Gomcha (Google Online Marketing CHAllenge). Paul is the same age as I am, 19, but he “retired” early from college to take on a full-time internet marketing career. It seems that he’s making more than enough to justify his decision.
Anyway, I sent an email to Paul asking him what his strategy would be to win the Gomcha. Considering that we only have 3 weeks and $200 to generate some traffic and conversions, this is definitely a challenge. Paul provides an answer to Gomcha on his UberAffiliate blog today.
Paul makes some great points in his post.
- Combining offers from two or more businesses to add extra value to the campaign
- Geo-targeting specifically to a local audience to get laser targeted traffic
- Split-testing different ads like crazy with custom landing pages based on the keywords
Since Paul can’t compete in the Gomcha because he is no longer is a college student, he offers his own Gomcha challenge to his readers.
How would you win? Tell me either in your own blog post, comments, or through email. I’ll pick my favorite entry and post about it.
If you are signed up for the Google Online Marketing Challenge, I would definitely check in on UberAffiliate to see a flood of insights from professional internet marketers on how to win the Google Online Marketing Challenge!
The Conversation {1 comments}
Great post! Matt & I checked out the full post by Paul and definitely some great advice there! I actually thought of some more local businesses in the health/fitness category. Talk more on it later.
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