The results are officially announced today on the official Google Online Marketing Challenge website. Our team took first place in the Americas region. Our members included Caroline Furey, Joe Lewis, Matt Maisel and me.
(Left to right) Joe Lewis, Matt Maisel, Caroline Furey, Daehee Park
As a result, we will get a trip to the Google headquarters in Mountain View, CA and receive a Apple Macbook.
This is extremely exciting news because I had high hopes for the Challenge. I couldn’t believe it when I discovered that we were a top ranking team. But the result makes sense since the members listed above were diligent and enthusiastic about the work involved, and they tried to learn as much as they could about Google Adwords throughout the Challenge.
Our strategies included duplicating campaigns with geo-targeting; dynamic keyword insertion in tightly organized ad groups; proper keyword matching with broad, phrase and exact; extensive negative keyword research and attention-grabbing copywriting. Each member carefully studied the Adwords Learning Center, which is a high-quality free resource provided by Google. We managed to apply most if not all of the advanced topics covered in the Learning Center.
Thank you Dr. Jim Jansen for providing the opportunity for teams at Penn State. Dr. Jansen is also a member of the Global Academic Panel for the Challenge. (Dr. Jansen was not part of the final judging process due to our making the final 15.)
The global winner comes from the University of Western Australia; the Asia-Pacific winner from the Australian Graduate School of Management; the Europe-Middle East-Africa winner from Universitat Bern (Switzerland).
Links of interest:
- Penn State University Student and Former Pepperjam Intern Daehee Park Wins Google Online Marketing Challenge
- Official Google Blog: Students surf their way to success
- Penn State Live Press Release
- College of IST Press Release
- Gomcha.com: Team Big Click’s First Stride Into the Google Online Marketing Challenge
- Gomcha.com: Day 1 - Team Big Click
- Gomcha.com: Team Big Click - Day 2-4
- Gomcha.com: Team Big Click - Week 2
The Conversation {2 comments}
Congratulations to the team! Awesome job guys and gal.
Daehee,
Congrats on the great success! Hopefully we can still collab on a project sometime in the future.
Brad
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