IT Milk: entry

The author published this entry on Thursday 17 July, 2008 at 5:28 pm. It's been filed in the Gomcha + Internet Marketingcategory

The effect of client website quality in Google Online Marketing Challenge

I’m curious how the global winners of the Google Online Marketing Challenge completed a successful Adwords campaign with a framed website. Check out their client business’ website at The Hangout.

The use of frames means that the only landing page they would have been able to use was http://www.thehangout.com.au/base_set.html, which could not possibly have a great quality score. Unless they linked directly into a subframe, which would pose another problem since it would take away the navigation bar. This makes their accomplishment even more impressive. :)

For future competitors, now you know that the quality of the client’s website does not have an effect on your final scores.

The Conversation {1 comments}

  1. Bill Crea 19 July, 08 @ 3:37 am

    The fact that the website of the winning team does not meet high quality standards is a serious critique of the whole adwords system. Not adwords, but users should dominate the web and our search results.

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