I wrote earlier this month about my dilemma with programming vs marketing. I can now share some general results since it’s nearly the end of the month.
Transforming from a web 2.0-ish website with cool features built with Django to a complete sales letter incorporating some of the previous features tripled my affiliate commissions for that website.
Now I can confidently believe in the power and influence of psychologically appealing to and squeezing the sale out of the customer.
This experiment will surely affect my future projects. What’s next? Annoying javascript pop ups that block you from leaving the webpage. And even more annoying “Chat with a sales rep today!” windows that slowly scroll down from the top. Haha.
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