IT Milk: category

When I joined the Google Online Marketing Challenge, I immediately thought of college students/pay-per-click masters like Paul at UberAffiliate who have the potential to totally ream the competition. But Paul’s case is different and fortunately this guru is already disqualified from the Gomcha (Google Online Marketing CHAllenge). Paul is the same age as I am, […]

Here are some basic tips to score points with the judges for the Google Online Marketing Challenge.

Structure your campaigns and ad groups according to product lines and themes.
Use relevant and specific ad text for your keywords
Use calls to action such as “order now”
Use negative keywords to improve your click-through rate
Utilize the Report Center to help […]

The Google Online Marketing Challenge involves thousands of schools competing against each other from all over the world. These participating schools can register their teams at the Google Online Marketing Challenge Network to meet and discuss progress/strategies with their competition.
The shortened word for the Google Online Marketing Challenge is Gomcha. Gomcha is an academic […]

Over 1,000 teams are already registered in the Google Online Marketing Challenge that will take place in Spring 2008. The following is a list of competing teams, their members, and their selected client businesses.
Why should you add your team here?
Along with displaying your team information, this list will also link to your client’s website or […]

I never thought that my summer internship at Pepperjam would prove to be useful for my academic career at Penn State University. But an IST professor just announced an independent study for Penn State to compete in the Google Online Marketing Challenge. The following is the email from Professor Jim Jansen, who is organizing the […]