IT Milk: category

I wrote earlier this month about my dilemma with programming vs marketing. I can now share some general results since it’s nearly the end of the month.
Transforming from a web 2.0-ish website with cool features built with Django to a complete sales letter incorporating some of the previous features tripled my affiliate commissions for [...]

Australian search engine marketing firm ineedhits just hired Victor Tsen from the global winning team of the Google Online Marketing Challenge 2008. Congrats to Victor for taking advantage of the opportunities coming his way after his accomplishment in the Challenge.
It’s a good PR move for ineedhits since now they can flaunt, as they have done [...]

Is it possible to be a whiz programmer and insightful internet marketer at the same time? How many people do you notice in the industry who manage to accomplish both?
I cracked open one of my copywriting books that I used to be all into last year, and I realized I am not focusing enough on [...]

I’m curious how the global winners of the Google Online Marketing Challenge completed a successful Adwords campaign with a framed website. Check out their client business’ website at The Hangout.
The use of frames means that the only landing page they would have been able to use was http://www.thehangout.com.au/base_set.html, which could not possibly have a [...]

After the results from the Google Online Marketing Challenge were announced this morning, I noticed some annoyance among spectators that the Challenge is a black box.
The admin at Nimble Books complains that objective data is not available on the winning campaigns:
Unfortunately, when you surf through to the information about the challenge, there is absolutely [...]

Brent published an entry on Relentlus about how he improvised with the breaking news of the iPhone and set up an affiliate marketing site optimized towards the iPhone ringtone. He gave enough hints as to the whereabouts of his iPhone ringtone blogspot blog that I was able to locate it in the Yahoo SERP. After [...]

Proof that there is some mysterious behavior going on in the Google Adwords engine. I think a ghost is haunting my account. How can there be a click without an impression?

In this post, I’m going to borrow an idea expressed in Coopreme’s blog about becoming an exclusive affiliate. I always had this idea rolling in my head, but it didn’t surface until Coopreme’s words solidified it.
Now I’m not about to say that I qualify for that realm but I would like to talk about becoming [...]

Even though I’ve been interning at Pepperjam for a week now, my intern orientation is the following Monday. So I don’t know anything about the company policies except for the common sense basics, and I’m going to stay on the safe side and avoid disclosing any specific Pepperjam clients. But, if you are curious, the [...]

My classmate and I met with one of the owners from Fellin’s Jewelers to do some SEO work for them. Even though our labor is free of charge, it will be mutually beneficial. Fellin’s Jewelers becomes a guinea pig for our educational experience, while Fellin’s has the opportunity to increase their sales for free. Did [...]