IT Milk: category

Over 1,000 teams are already registered in the Google Online Marketing Challenge that will take place in Spring 2008. The following is a list of competing teams, their members, and their selected client businesses.
Why should you add your team here?
Along with displaying your team information, this list will also link to your client’s website or […]

I never thought that my summer internship at Pepperjam would prove to be useful for my academic career at Penn State University. But an IST professor just announced an independent study for Penn State to compete in the Google Online Marketing Challenge. The following is the email from Professor Jim Jansen, who is organizing the […]

I exported all of my feed subscriptions from Google Reader and I am offering it for you in an OPML file. For those of you who aren’t already taking advantage of RSS technology, here’s a shortcut to jumping in head-first by using my own aggregated collection. You can download it and upload it into your […]

Proof that there is some mysterious behavior going on in the Google Adwords engine. I think a ghost is haunting my account. How can there be a click without an impression?

In this post, I’m going to borrow an idea expressed in Coopreme’s blog about becoming an exclusive affiliate. I always had this idea rolling in my head, but it didn’t surface until Coopreme’s words solidified it.
Now I’m not about to say that I qualify for that realm but I would like to talk about becoming […]

It’s no wonder that Pepperjam is growing at its current rate. New employees and interns are springing out of thin air every other day and brand new desks and PC’s manage to snuggle their way into the current office layout. Pepperjam and Inc. 500 have become nearly synonymous to me, because everywhere that I look […]

Even though I’ve been interning at Pepperjam for a week now, my intern orientation is the following Monday. So I don’t know anything about the company policies except for the common sense basics, and I’m going to stay on the safe side and avoid disclosing any specific Pepperjam clients. But, if you are curious, the […]

Google Adwords also offers the option to insert advertisements into the geography of Google Maps. If you own a physical business, local business ads are an awesome way to make sure all your services are included in the local searches. Not only can you add additional key words for people to find you, but you […]

A few days ago I wrote about doing search engine optimization for the website of my mother-in-law’s nail spa. I just realized a stupid mistake on my part for the SEO aspect, and this weekend my personal project was to start a pay-per-click campaign for that site.